Cricket in Range Rover Sport 2010 launch

Range Rover has brought in Cricket to produce the global launch of its 2010 Sport vehicle.

Cricket in Range Rover Sport 2010 launch
Cricket in Range Rover Sport 2010 launch

The six-week event sees a bespoke 15 metre by 30 metre structure, built at Scottish motor racing circuit Charterhall, as a base for an experiential event designed to showcase all aspects of the new car.

"The event offers a complete experience of the new Range Rover Sport, from the technicalities behind its creation and engineering through to seeing the motor perform," said Cricket producer Paul Owen.

"Two Land Rover presenters, one talking about the design strategy behind the new vehicle and the second discussing the technology and innovation aspect of the car, deliver a briefing on the vehicle each day," he added.

Between the presentations, guests can walk around the displays of historic images of motor cars at Charterhall in the 1950s, and an experience was also on offer for those wanting to test the new Range Rover.

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