Cricket fans sample wines

Agency Method Two played its part in England’s victorious Ashes series by sampling Wolf Blass wines to spectators at each of the five key venues.

Agency Method Two played its part in England’s victorious Ashes series by sampling Wolf Blass wines to spectators at each of the five key venues. Cricket fans were given a taste of the Australian Wolf Blass brand’s Yellow Label and Red Label products when the mobile Wolf Blass wine bars appeared at The Oval, Lord’s, Trent Bridge, Old Trafford and Edgbaston. The bars also appeared at other England international games, including the five-day test against Bangladesh at Lord’s. The entire campaign ran from May to September and reached 200,000 consumers. During the summer months, Method Two also ran several other high-profile drinks campaigns. The agency distributed Beringer Wines’ new sparkling white Zinfandel from July to August at several concerts, including gigs by Ronan Keating and Jools Holland. The Beringer activity focused mainly on women and featured a Beringer bar within a pink star-shaped marquee. At night the bar lit up and there were tubes full of pink bubbly liquid behind the bar to embody the campaign’s ‘sparkly’ theme. A campaign for lager brand Pilsner Urquell also took place across London bars from July to November. The activity, entitled ‘The Way Beer is Meant to Taste’ saw brand ambassadors interact with drinkers to explain the benefits of choosing the lager brand.

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