Creative trio look for clients with a passionate edge

Three former agency stalwarts have teamed up to launch a company aimed at drinks, gambling, technology and music brands.

Passion has been formed by Kevin Doherty, formerly of MRM and the man responsible for projecting a nude Gail Porter onto the Houses of Parliament; Philip Slade, a creative director for Hicklin Slade; and Magnus Wood, previously at Publicis and Saatchis. The agency has secured contracts with a key music festival and an online poker brand.

Doherty said Passion was "a statement that describes the clients we want to work with". He added: "Within two years we aim to become one of the Sunday Times's 50 best small companies to work for."

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