Creative duo start agency

Two creative directors from leading brand experience agencies have joined forces to launch a consultancy.

Two creative directors from leading brand experience agencies have joined forces to launch a consultancy. Former HP:ICM director Tim Ruscoe and Jonathan Swaby, formerly of Jack Morton Worldwide, are combining their industry knowledge to offer exhibition, museum and corporate design solutions. Swaby’s previous projects include the Body Explore Zone in the Millennium Dome and a roadshow for the 2002 Commonwealth Games. “We have been operational for just over a month and we are already working with three clients so the future looks optimistic,” Swaby said. Ruscoe specialises in large projections and this aspect of his work was last seen at the Royal Military Tattoo 2000, with a presentation being projected on to the buildings of Whitehall at Horseguards parade.

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