Visitors to Earls Court will be able to find out about Tikes & Tiaras at the agency's Alice in Wonderland-themed stand and take part in the Mad Hatters £100,000 giveaway.
Former Partridge Events organiser Emma Morgan has been employed as one of the company's directors.
The company will also be sponsoring the show with Drink Me entrance drinks served by The Red and White Queen, as well hosting a daily Mad Hatters Tea Party.
Crafty Arty Parties won the award for Best Party and Hospitality Stand, and Best Marketing Campaign at last year's exhibition - at which it gave away a brand new Smart Car.
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