Cowes Week has unveiled three new 'Presenting Partner' packages for the event.
These offer enhancement on previous sponsorships and include competitor and spectator apps, GPS tracking, new social media initiatives, enhanced TV coverage and activities to champion the grassroots level of the sport.
The packages will also provide sponsors with a high level of visibility, activation opportunities and association with the event, without the additional cost of naming rights.
Martin Gilbert, CEO of Aberdeen Asset Management, said: "We’re very proud of our six-year association with Cowes Week; it’s a fantastic event that has delivered huge benefits to the Aberdeen brand.
"It’s a flagship British event in a fantastic stretch of water, with an unrivalled history behind it, so we’re confident that new organisations will step up to support the event."
Kate Johnson, commercial and marketing director at Cowes Week, said: "The new sponsorship packages allow companies to partner with the event at a level that suits them. There are three Presenting Partner packages on offer. Presenting Partners will enjoy the benefits of an official association with Cowes Week together with an involvement in some very exciting innovations."
More: In pictures: Volvo's sailing simulator at Cowes Week, plus details on activations from Nyetimber, Musto and Fever-Tree at Cowes WeekComment below to let us know what you think.
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