Ted Baker will be activating at various stages throughout the week. On 16 September at the Accessories Showcase, the fashion retailer will unveil a glass dome filled with flowers – a signature of the Ted Baker brand. The pop-up will feature a 3D camera, enabling guests to capture the moment.
The brand has also devised a life-size cabinet for the Catwalk to Cosmopolitan fashion show on 17 September. The cabinet will contain a series of prizes which attendees will be able to unlock via individual keys.
The Accessories Showcase will also feature a space themed in line with Fossil’s Autumn Winter campaign, the Curious Set. Features including photo booths and props have been designed to immerse readers in the world of the new campaign.
The Lingerie Show on 14 September will feature pop-ups from a range of brands, including Next and Freya, both of which will offer fitting booths. Others participating retailers will offer photo sharing areas, live competitions and gifts.
As one of the event's lead retailers, Very.co.uk will be sponsoring beauty. As such, all beauty-related activity for attendees as well as backstage will be provided by the online shopping destination's plethora of retailers.
Other participating brands include:
- New Look
- River Island
- Armani Exchange
- Lola and Grace
#FashFest includes a total of five events - one for each day. They will be held at various locations throughout the capital.
In June it was revealed that #FashFest would return in 2015, with V.me by Visa named as the headline sponsor.