Corona launches Sunset Sessions in London

AB InBev brand Corona launched its Sunset Sessions concept at Hoxton Square Bar & Kitchen last night (23 April).

Corona launched its Sunset Sessions concept last night (23 April)
Corona launched its Sunset Sessions concept last night (23 April)

The space has been transformed to reflect Corona’s Spirit of the Beach campaign, which invites people to ‘find their beach'.

Key features include colourful murals on the walls, Corona branded lighting, meanwhile the bar serves the brand’s beer as well as a number of Corona-based cocktails.

The events are designed to transport people to the beach by providing them with the ultimate sunset experience via DJ sets as the sun goes down. 

The campaign and the space has been designed by agency BD Network.

On the evening Steph Okell, marketing manager at Corona told Event: "Corona really is the beer of the beach, so last year we launched Corona Sunsets, which is a series of music festivals where we really bring the beach to consumers.

"We wanted to be able to expand on that so more consumers could enjoy the experience, so that’s why we are launching Corona Sunset Sessions, which will be in selected bars across the country where consumers can come and enjoy that sound of the beach."

To further enhance the Sunset Sessions experience for consumers the brand has partnered with Spotify. "Consumers can listen to the Sunsets soundtrack and also suggest what should be played," Okell explained.

The Sunset Sessions concept is set to expand beyond London, where the brand will partner with venues in key cities throughout the UK. Dates and venues will be released over the coming months.

More: Corona to launch Sunset Sessions in Hoxton

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