Corona devises beach music festival concept

Mexican beer brand Corona is hosting another round of its SunSets festivals and events in the UK, which this year will have a 'beach music' theme.

Corona SunSets series: hosted in Playa del Carmen
Corona SunSets series: hosted in Playa del Carmen

Now in its third year, the SunSets series is the brand's largest collection of festivals and events in the world. Following a 2016 launch in its homeland of Mexico, the beach-themed concept is coming to London. On the 30th July Greenwich Peninsula will be transformed into a beach paradise for thousands of music fans across the UK, aiming to bring to life the magic of the sunset moment through music and culture. 

Corona SunSets features eight flagship festivals and close to 4,000 events worldwide in locations including Ibiza, Canada and Australia. The experiences combine chilled acoustic beach tunes, upbeat melodic, and deep house music with local beach and urban culture to immerse people in the experience of a sunset from day to night. 

The London festival will host a  line-up of artists including Robin Schulz, Felix Jaehn, Crazy P Soundsystem, Norman Jay and Nightmares on Wax, with visitors set to experience eclectic musical performances, sunset rituals and shows and beach games. Stalls will be available selling handmade items, while golden sunset tattoo and body painting stations will initiate guests into the 'SunSets Tribe' upon entry. 

Andre Finamore, marketing manager at Corona UK, said: "Corona is excited to be bringing Sunsets to London this year – transforming the Peninsula into a beach haven and igniting thousands of music fans across the country. We have enlisted a fantastic line up of world class artists and will be creating truly unique and transformational moments for festival goers, inspiring the country to get outside and live more moments that matter."

For the remainder of the summer, Corona will also be hosting a series of sunset events at a number of bars and clubs around the country, including, Rainbow in Birmingham on 6 August, Number 90 in London on 7 August, Patterns in Brighton on 21 August and Dalston Roof Park on 28 August, finishing with an end of summer celebration at The Watering Hole in Cornwall on the 3 September.

A summer party to launch the Corona SunSets series will be held at Dalston Roof Park on 30 June, with a guest appearance from Dutch DJ and producer Bakermat, Corona SunSets global ambassador.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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