Metcalfe, who is also managing director of Emap Business Europe, said: "Raising contractor standards will be particularly beneficial for organisers of the smaller shows and independent organisers as it gives them more confidence in dealing with contractors. Emap operations have always had Service Level Agreements (SLAs) with their contractors and we welcome the industry adopting higher standards.
"With the AEO setting a code of practice for all its members, we now have standards from both contractors and organisers, which is good for our customers, which can only be good for the industry."
BECA launched its Quality Service Charter at its AGM earlier this year (Event May). It details seven promises made to clients when they employ a member contractor. These include explaining, costing and carrying out all work to an agreed specification and timescale.
Exposure Event Creations managing director Simon Burton said: "Any set of quality standards that guarantee the work the industry receives is an important step in delivering professionalism."
Elgin Events managing director Brian Wiseman echoed this view: "For too long organisers have bought on price and not quality. This charter makes contractors more aware of the issue of quality."
BECA director Lynn Felton welcomed the praise but added: "The charter was put in place for the much wider market. Most members work directly for exhibitors and their marketing agencies. These are the people who need to know what standards they should expect."