Confex opts to ease navigation problem

Organiser CMP Information has announced that next year's International Confex will see the Exhibition and Conference Support Services and Corporate Entertainment sectors merge, in a bid to make the exhibition easier to navigate. The move follows a dip in stand sales at last month's three-day event along with increased visitor feedback.

International Confex 2005 event director Jessica Blue said: "Visitors have told us that they would find the show easier to navigate if all event suppliers were in one area. Many exhibitors are suppliers to both sectors so it is logical to group them together. We are clearly keen to accommodate all of our exhibitors' needs for 2006 and we have devised a rebooking process for that."

International Confex 2005 took place at Earls Court from 15-17 February.

Some 1,200 exhibitors attended and a majority reported a highly successful event. Nomadic Display managing director Laura Moody exhibited in the green-coded Support Services sector. She said: "I'm surprised that none of our major competitors have chosen to exhibit this year but we have reaped the benefits. Last year we collected 454 leads over the three days.

On our first day this year we received 240 enquiries with 200 received on the show's second day. We are delighted with the quality of visitors and our sales staff are buzzing."

The Bournemouth International Centre (BIC) scooped the 'Best in Show' award for its stand. Models dressed as builders helped promote the on-stand message that the BIC's £21m redevelopment is on course for completion in October. BIC head of conferences and exhibitions Clive Tyers said: "It was important for us to demonstrate that things are happening at the BIC, but that also created a challenge as visitors are more used to seeing the finished buildings."

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