Collective Minds to open Australian arm as it lands Ferrari launch

Collective Minds is looking to create an Australian arm as it organises events for Ferrari and Watches of Switzerland next week.

Collective Minds plan Australian agency
Collective Minds plan Australian agency

The Leicester headquartered event agency, which recently opened an office in London, has reported a growth in business this year. Tom Goodwin, its managing director, told Event that Australia has many great suppliers, but few event organisers to tie them together.

"I am planning to stay in Brisbane, Australia for six months next January. I want to start an event consultancy first before setting up a fully fledged agency," he added.

In the meantime, Goodwin has two events next Thursday (4 June). One to launch Ferrari's new California model, and another to promote Watches of Switzerland.  

The Ferrari event, which takes place at its Kensington garage, is expected to attract 150 guests and will have a Miani Beach theme.

Watches of Switzerland's event will be held at the Royal Exchange, London. It is aimed at boosting the brand's image amongst a select number of its customers and clients.  

As Event reported recently, Australia is experiencing a successful period for exhibitions.

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