Cocio to stage immersive theatre and music experience at Bestival

Danish chocolate brand Cocio is targeting festival goers at this year's Bestival to increase brand awareness and engage with its target audience.

The vintage van will be used for sampling
The vintage van will be used for sampling

The activity runs across four days and begins today (4 September). Agency Space has created a 300-capacity venue at Bestival where Cocio will be offering festival goers ‘unforgettable moments’, including bespoke interactive theatre experiences and live acoustic performances along with product sampling.

The Cocio area and activities will be open daily from 10am-9pm, and comprises an undercover structure, stage and seating, designed to complement the relaxed Bestival vibe. Oil drums will serve as tables, with wooden pallets and corrugated iron panels as informal chairs, both discretely branded to enhance the Cocio experience.

The brand is also encouraging festival-goers to share their ‘unforgettable’ moments on a chalkboard, where ideas will be picked by an illustrator who will recreate them on the board in a quirky, graphic style throughout the day.

Interactive theatre experience company Gideon Reeling will create scenarios based on comments shared on the chalkboard.

Sampling will also form part of the activity, with a Cocio vintage campervan in the Cocio classic brand colours of yellow, red and brown offering passers by samples of the product and to entice them into the space.

Gareth Turner, senior brand manager, Dairy Drinks at Arla Foods, said: "This summer we’re continuing to build awareness of Cocio through a range of events designed to build intimacy between the brand and our target consumers. Having a presence at Bestival was a natural fit for Cocio which is all about helping create and share moments of spontaneity with friends. Space has done a fantastic job communicating our core values at the festival."

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