The brand is offering hints as to the whereabouts of the taxi via Twitter and Facebook. The first two consumers to locate the taxi will be required to present the relevant @CocaCola_GB Twitter or Facebook post to the taxi driver for the chance to win.
There will be three opportunities to win a total of six pairs of tickets across Greater London throughout the day. The taxi stopped off at its first location from 8.30am to 10.30am, location two is live between 12-2pm, and the taxi will travel to its third and final location at 3.30pm, where it will remain until 5.30pm when the promotion concludes.
Once the prizes have been claimed at each location a notification will go out via Coca-Cola’s social channels, to alert consumers that the taxi is on the move to its next destination.
Recipients will be required to complete a winners form, with their tickets to be sent out via recorded delivery post.
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