Coca-Cola research reveals Brits are planning a boozy Christmas

Coca-Cola is bringing its Designated Driver campaign back for Christmas, amid new research that highlights Brits plan to party over the festive period.

Coca-Cola has created the Designated Driver Pub Finder website to support the campaign (
Coca-Cola has created the Designated Driver Pub Finder website to support the campaign (

The findings reveal that a third of people (30%) plan to attend three or more Christmas parties in December.

Two-thirds (64%) predict that they will have one too many drinks at these events, and 27% of respondents expect to experience at least four hangovers over the period.

Sixty-seven per cent of people state that having a big night out makes it harder to prepare for Christmas, with 35% of people citing cooking for friends and family as the most difficult task to complete on a hangover.

7Other dreaded tasks include doing the Christmas food shop (32%), keeping children entertained (27%) and wrapping presents (23%). 

Fifty-eight per cent of respondents believe that the main benefit of opting for a soft drink as opposed to alcohol over Christmas is having a clear head the next day, meanwhile a third (35%) stated that going alcohol-free also saves them money.

In lieu of these figures, Coca-Cola is rewarding designated drivers throughout the UK up until 31 December, offering two-for-one deals on selected soft drinks at 8,000 participating venues.

It has also launched a new website, the Designated Driver Pub Finder, that enables consumers to find a participating pub or bar near them.

The brand’s Designated Driver offer is run in partnership with the Department for Transport’s Think! road safety campaign.

Jon Woods, general manager, Coca-Cola Great Britain, said: "For the eighth year in a row, designated drivers at pubs across the country will be rewarded with free drinks so that they can celebrate the festive period and help to get their friends and family home safely. This is our way of thanking the unsung heroes of the festive party season, whilst helping make sure the roads are a bit safer for everyone."

Brigid Simmonds, chief executive of the British Beer & Pub Association added: "It’s great to see so many pubgoers embracing the idea of having a designated driver – support from companies like Coca-Cola for the campaign really is making a difference. Being a designated driver doesn’t stop you having a great night out at Christmas. But it does mean that everyone can have a safe journey home."

Coca-Cola is currently touring its branded Christmas Truck around the country, which will culminate in London's Leicester Square on 23 December. 

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