Coca-Cola in football tour

Coca-Cola has been promoting its association with football by taking two branded double-decker buses around the country.

Coca-Cola has been promoting its association with football by taking two branded double-decker buses around the country.

The roadshow, which was aimed at a teenage audience stopped at venues including football clubs, theme parks and supermarkets. Features on board included table football, computer games and a 50-inch screen showing non-stop football.

The centrepiece of the upper deck was a large table football surrounded by funfair mirrors and display cabinets housing football memorabilia.

Leicester agency PIP developed the design for an interactive entertainment football bus. Retail interior firm Antone designed the inside of the buses.

'This was certainly a brief with a difference,' PIP managing director John Edgar said.




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