Coca-Cola chooses Earls Court for World Cup event

Global drinks brand Coca-Cola is using Earls Court to host the UK leg of the Fifa World Cup tour on Thursday (11 March).

Earls Court to host Coca-Cola World Cup tour
Earls Court to host Coca-Cola World Cup tour

The event, which is being produced by M&C Saatchi and who have brought in Blitz Communications for technical management, will allow guests and competition winners the chance to have their picture taken with the famous World Cup trophy.

Guests will also enjoy live music entertainment and a special guest appearance from Manchester United and England striker Wayne Rooney.

This global project will see the trophy visit 83 countries and complete more than 130,000km before it arrives in Johannesburg on 4 May, in preparation for the tournament that takes place in South Africa from 11 June to 11 July 2010.

EC&O Venues commercial director Anna Golden said: "We are delighted to be involved in such a high-profile project with Coca-Cola and to truly embrace the spirit of the World Cup."

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