The event is taking place today (30 November). Alongside the chance to browse and buy the brand's collections, some of which are exclusive to the new store, guests can also visit the on-site Craftsmanship Bar where new purchases can be embellished with personalised monogramming.
Unique to the store is its Made to Order Bar, where shoppers can choose their own colours, handles and monogramming effects to create their own personalised bag. Members of the fashion team from women's magazine Grazia will be hosting a trend talk as well as one-to-one style sessions and guests can also enjoy a range of drinks and canapes.
Coach is one of several brands activating at shopping centre Westfield London this Christmas. Clothing brand Gant recently hosted a party to mark the launch of House of Gant, its flagship London store.
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