Coach and Selfridges partner for Chinese New Year celebration

US accessories and leather goods brand Coach will be hosting an immersive photobooth experience at Selfridges' flagship store in London, one of several activations taking place in-store to mark Chinese New Year.

Selfridges: Chinese New Year celebrations
Selfridges: Chinese New Year celebrations

Coach's photobooth will be on the lower ground of the store from 28 January to 12 February, where the brand's mascot Rexy the dinosaur will invite visitors to take a tour around London's most iconic landmarks in the photobooth. Guests are able to either instantly share the pictures or print them off to take home. 

Fashion brand Burberry will be offering a monogramming service on 11-12 February, while Chinese-themed offers will also be available, including a complimentary, personalised calligraphy service and shoe box customisation from caricature artist Mr Lee. 

At Selfridges' Manchester Exchange store, Chinese films Universe Cotton, Magic Cube and Ping Pong will be projected onto the front facade of the store from 26-29 January. Sefridges Manchester Exchange will also feature live fashion illustrations with a Chinese New Year twist and complimentary Chinese New Year embossing, available on all purchases across the store. 

A lucky 'red envelope' giveway will also take place at Selfridges in Birmingham, where a host of surprise treats will be given to shoppers who spend a certain amount. 

Earlier this month, Selfridges London announced a tie-up with New York's Blue Hill restaurants to bring a food waste-themed pop-up to Oxford Street.

More: Brand Slam: Selfridges vs Harvey Nichols

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