A 'Love British Food Fortnight' roadshow will be touring Britain during the two-week event, which takes place from 17 September to 2 October, to highlight the Co-op’s British sourcing credentials and provide members of the public with the opportunity to meet producers and sample products.
Co-op will also be undertaking research into traditional British food recipes and local specialities as well as hosting in-store activities with colleagues and supporting British online through its website.
Cathryn Higgs, food policy manager at Co-op said: "At Co-op, we are so pleased to be the sponsor of Love British Food and this fortnight feels like the culmination of all the exciting activity and hard work through the year.
"Co-op are very proud of our British credentials from product and ingredient sourcing to our support of British farmers through the Co-op dedicated farming groups, the levels of investment we make into British sourcing and the increasing amount of locally sourced products in our stores. With a store in every single postal area of Britain, we are local to everyone who wants to support and buy British food."
The brand has just concluded its 'Unpredictable Summer Menu' activity in partnership with iD.
It also hosted a 'Mix Kitchen' area at this weekend's Bestival.
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