The Clothes Show pop-up will feature activations from its headline sponsor Alcatel Onetouch and drinks brand Lambrini.
The latter will create a bar where shoppers can sample its sparkling fruit wine range, while Alcatel will be giving away products across the two days.
The space will be themed as an autumnal city rooftop garden and will feature a catwalk stage hosted by fashion and celebrity stylist Kalee Hewlett. The runway will host shows up to five times a day, showcasing Autumn Winter 2015 styles from the Bullring’s retailers.
Backstage hair and make-up partner Saks will create trend-led looks for the catwalk.
Budding models will also be able to take part in masterclasses from dancer and runway aficionado Liam Lunniss, who will host sessions on confidence, posture and walking in sessions for up to 20 girls. Guests can compete in training rounds before battling it out on the main stage to be crowned the winner.
Prizes on offer at the Model Masterclasses will include tickets to The Clothes Show, which takes place on 4-8 December at the NEC Birmingham.
Nicola Darling, event manager at The Clothes Show, said: "We are excited to be able to showcase a preview of what The Clothes Show will bring to Birmingham’s NEC later in the year. The Bullring activity forms part of The Clothes Show’s exciting new plans for 2015 to re-launch, refuel and revamp as the UK’s one-stop destination for fashion hungry crowd."
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