As part of the live marketing agency's campaign, a branded bus featuring characters and music from Pot Noodle's adverts will tour events this summer including Party in the Park, T4 on the Beach and Wakestock.
Consumers will be able to sample one of the hottest chilli sauces available in the UK in "The Chilli Challenge". Prizes include a 'Pot Noodle bling belt'. The campaign is targeted at 16-25 year olds.
"This is a true celebration of the coming together of two food titans to create ultimate man food. The live environment gives us the opportunity to build on the ATL story and give our consumers the chance to sample the product for themselves," said Pot Noodle's marketing manager, Cheryl Calverley.
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