Citroën and SEAT create video experiences for Paris Motor Show

Two major automotive brands have designed video-based experiences at the Paris Motor Show 2016, which runs from 1-16 October.

Paris Motor Show is open to the public from 1-11 October
Paris Motor Show is open to the public from 1-11 October

SEAT has built an interactive 4D amphitheatre, which will host a continuous press conference every 30 minutes, together with a car configurator that uses BitBrain technology to configure the SEAT Ateca that best suits users’ emotions. It will also have a second, informal area outdoors designed for socialising, including a press centre and chill-out zone. Both areas will have a  ‘Created in Barcelona’ theme to celebrate the brand’s origins and will showcase SEAT’s brand qualities including innovation, technology and urban design.

Citroën will showcase its new Cxperience model with a 360° virtual reality tour of the car’s interior. The new C3 model will have a photo booth installation, which will send souvenir photos to guests. The stand will also host a flash mob on the second day of the show and invites visitors along to take part. On 7 October, the stand will stage a mini music festival with a line up of artists. The area will also provide visitors with an opportunity to listen to music, recharge their smartphones, configure a vehicle and experiment with the latest Citroën technologies including the new ‘Share with U’ app.

DS Automobiles will also have an immersive 360° video show on its stand to present its latest products and services.

Earlier this month, BMW unveiled a time capsule at Goodwood Festival of Speed.

More: Five of the best automotive activations looks at work from the likes of Volvo, Jeep and Rolls-Royce.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs