Citroën and SEAT create video experiences for Paris Motor Show

Two major automotive brands have designed video-based experiences at the Paris Motor Show 2016, which runs from 1-16 October.

Paris Motor Show is open to the public from 1-11 October
Paris Motor Show is open to the public from 1-11 October

SEAT has built an interactive 4D amphitheatre, which will host a continuous press conference every 30 minutes, together with a car configurator that uses BitBrain technology to configure the SEAT Ateca that best suits users’ emotions. It will also have a second, informal area outdoors designed for socialising, including a press centre and chill-out zone. Both areas will have a  ‘Created in Barcelona’ theme to celebrate the brand’s origins and will showcase SEAT’s brand qualities including innovation, technology and urban design.

Citroën will showcase its new Cxperience model with a 360° virtual reality tour of the car’s interior. The new C3 model will have a photo booth installation, which will send souvenir photos to guests. The stand will also host a flash mob on the second day of the show and invites visitors along to take part. On 7 October, the stand will stage a mini music festival with a line up of artists. The area will also provide visitors with an opportunity to listen to music, recharge their smartphones, configure a vehicle and experiment with the latest Citroën technologies including the new ‘Share with U’ app.

DS Automobiles will also have an immersive 360° video show on its stand to present its latest products and services.

Earlier this month, BMW unveiled a time capsule at Goodwood Festival of Speed.

More: Five of the best automotive activations looks at work from the likes of Volvo, Jeep and Rolls-Royce.


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