SEAT has built an interactive 4D amphitheatre, which will host a continuous press conference every 30 minutes, together with a car configurator that uses BitBrain technology to configure the SEAT Ateca that best suits users’ emotions. It will also have a second, informal area outdoors designed for socialising, including a press centre and chill-out zone. Both areas will have a ‘Created in Barcelona’ theme to celebrate the brand’s origins and will showcase SEAT’s brand qualities including innovation, technology and urban design.
Citroën will showcase its new Cxperience model with a 360° virtual reality tour of the car’s interior. The new C3 model will have a photo booth installation, which will send souvenir photos to guests. The stand will also host a flash mob on the second day of the show and invites visitors along to take part. On 7 October, the stand will stage a mini music festival with a line up of artists. The area will also provide visitors with an opportunity to listen to music, recharge their smartphones, configure a vehicle and experiment with the latest Citroën technologies including the new ‘Share with U’ app.
DS Automobiles will also have an immersive 360° video show on its stand to present its latest products and services.
Earlier this month, BMW unveiled a time capsule at Goodwood Festival of Speed.
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