Chivas Regal devises whisky blending activation

Pernod-Ricard-owned Scotch whisky brand Chivas Regal is launching an exclusive whisky bar alongside sessions focused on the art of blending.

Chivas: launching The Blend bar and whisky blending experience
Chivas: launching The Blend bar and whisky blending experience

Called Chivas Regal at The Blend, the experience will debut during London Cocktail Week (LCW) on 3 October, taking place at the Old Truman Brewery in London. It will offer visitors the opportunity to delve into the world of whisky. During an hour-long session they will taste grain whisky and single malts from The Highlands, Lowlands, Speyside and Islay, before being tutored in the craftsmanship of a master blender, and making their own unique whisky to take home and enjoy.

Sessions at The Blend are running until 10pm every day during the week-long event, taking place from 3-9 October. The Blend will then be open from Wednesday-Sunday from the week commencing 10 October.

Chivas Whisky hosted an evening of storytelling last year

Other brands activating during LCW include Fentimans, which is staging an apothecary-styled pop-up at seafood specialists Wright Brothers Spitalfields.
Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs