Chillisauce 'pimps' Travelodge for Hyundai launch: gallery

Agency Chillisauce pimped up Stevenage Travelodge as part of a 'perception-busting' press launch for Hyundai's latest model, the ix35, last week (25 February).

Chillisauce pimps out Travelodge for Hyundai launch: gallery
Chillisauce pimps out Travelodge for Hyundai launch: gallery

The event began in a barn at the Henry Moore Foundation in Hertfordshire, which had been decked-out with a display car and 3D floor painting.

Traditional British food was supplied by Nomad Food & Design, served via a sushi-style conveyor belt, with vehicle and driving times projected on to the wall.

Journalists then embarked on a three-hour driving experience, incorporating a few surprises along the way, including ‘chavvy' window cleaners and a disgruntled tax man.

The drive concluded at the Stevenage Travelodge, which had been transformed into a five star hotel, complete with vending machines offering free champagne.

Guests were welcomed with live harp music and shown to their ‘pimped up' rooms by butlers.

Dinner continued the ‘perception-busting' theme, with éclairs to start and soup for pudding.

A clumsy waiter was on hand to move cutlery without touching it and break glasses then magically repair them.

The next morning journalists awoke to discover the hotel bar had been transformed into a greasy spoon café.

To see pictures of the event click here.

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