Chemistry nets Uboot account

Uboot has appointed below-the-line youth specialist Chemistry to handle PR for its new on-line mobile and messaging platform.

Uboot has appointed below-the-line youth specialist Chemistry to handle PR for its new on-line mobile and messaging platform.

This autumn Uboot will introduce its newest product which allows users to receive text or e-mail messages from the web or their mobile phone.

'Chemistry was appointed because of its radical way of thinking, which will be essential to reach Uboot users in a relevant and involving manner,' said Uboot events manager Louise Housley.

The company is focusing its promotions towards 14- to 24-year-olds, which will include guerilla marketing, sponsorship and stunts.




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