Cheltenham & Gloucester on road with EMS

Event Marketing Solutions (EMS) is managing Cheltenham & Gloucester's (C&G) first outdoor roadshow. The 11-week campaign, which launched last month, will visit a mix of 13 major county shows and city centres around the UK.

The tour aims to raise the bank's profile among consumers while attracting both new and returning customers. C&G local marketing manager Sharon Wynn said: "EMS won the tender due to its vast experience of outdoor events and working with financial services providers."

EMS will use its own 7 metre Navigator exhibition trailer to create the bespoke promotional space.

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