The Regatta, which began yesterday (29 June) and runs until 3 July will feature 'Popscycle' bikes along the riverbanks of the Thames. The premium ice popsicle brand is teaming up with Chase Vodka and the Riverfeast food enclosure. Chase Vodka, meanwhile, will be hosting a bar at the half-way marker, serving drinks from the Horsebox bar.
Upmarket children's push chair brand Bugaboo will be running activities for families in the Barn Bar garden on 3 July, traditionally known as the family day.
The Regatta is also featuring a new enclosure, The Lost Garden, situated half way along the Royal Regatta riverbank, which is showcasing live acts and partnerships with brands including Stella Artois and Lanson.
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