The Beauty Boudoir store will open on 20 October, with visitors able to experience the brand's Scent of a Dream 'universe' in virtual reality chairs. The experience, devised for the launch of the perfume earlier this summer, is based on a 'dream becoming a reality' and transports viewers into outer space with model Kate Moss as their celestial guide, through glittering galaxies and undulating universes of possibilities, while experiencing the fragrance.
A Hot Lips Kissing Wall will also be available at the Boudoir and on 3 November, visitors can also meet Charlotte Tilbury in person for a bespoke gift box signing and make-up prescription.
The first Charlotte Tilbury Beauty Boudoir opened in Covent Garden last November. This year, the brand also opened a pop-up at retailer Harvey Nichols, focusing on ten famous looks from the brand.
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