Charlotte Tilbury to debut Westfield beauty boudoir

Beauty and make-up brand Charlotte Tilbury is marking the opening of a beauty boudoir at London Westfield with a series of activations.

Charlotte Tilbury: beauty boudoir
Charlotte Tilbury: beauty boudoir

The Beauty Boudoir store will open on 20 October, with visitors able to experience the brand's Scent of a Dream 'universe' in virtual reality chairs. The experience, devised for the launch of the perfume earlier this summer, is based on a 'dream becoming a reality' and transports viewers into outer space with model Kate Moss as their celestial guide, through glittering galaxies and undulating universes of possibilities, while experiencing the fragrance.  

A Hot Lips Kissing Wall will also be available at the Boudoir and on 3 November, visitors can also meet Charlotte Tilbury in person for a bespoke gift box signing and make-up prescription. 

The first Charlotte Tilbury Beauty Boudoir opened in Covent Garden last November. This year, the brand also opened a pop-up at retailer Harvey Nichols, focusing on ten famous looks from the brand. 

Read our sector insight on fashion and beauty here.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs