The 'Maverick Encounters' celebrate individuals who share the qualities of the brand's founder, Charles-Camille Heidsieck. Those qulaitities include pushing boundaries, going against the grain and thriving in the face of adversity.
Charles Heidsieck will host a series of refined events, kicking off on 22 June, which will feature elements of food, fashion craft, tech and art. The first 'Encounter' will focus on the industrial and highly skilled knife producer Blenheim Forge, giving guests a hands-on experience in knife craft at the blacksmith's forge location in London.
Guests will be able to enjoy food prepared by a chef using their razor-sharp knives, followed by a Champagne masterclass hosted in the forge. There will also be private tour of the Blenheim Forge workshop.
More: Yesterday, it was announced that Krug Champagne will launch a luxury festival in Hampshire this summer. Laurent-Perrier is staging a series of exclusive masterclasses at Taste of London this week.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.