Chargemaster to create UK's first Electrical Vehicle Centre

Experience agency TRO has been appointed by Chargemaster to deliver the UK's first Electric Vehicle Experience Centre, following a competitive pitch.

TRO to deliver UK's first ever EV Centre
TRO to deliver UK's first ever EV Centre

TRO's retail division is working in partnership with electric vehicle charging company, Chargemaster, to launch the Electric Vehicle (EV) Centre this spring in Milton Keynes. The centre will aim to unlock the true potential of electric vehicle ownership for consumers, as well as to educate and inspire shoppers.

As the first of its kind in the UK, the multi-brand showroom will offer impartial advice to shoppers who will be able to interact with highly trained independent professionals. TRO is responsible for the design and production of the EV Experience Centre, which will feature a number of engaging technologies to enrich shoppers’ showroom experience.

Ben Taylor, retail director at TRO, said: "We are thrilled to be spearheading this innovative initiative in partnership with Chargemaster. The new store reflects the automotive industry landscape and the dramatic increase of consumer interest in electric cars – plug in power models are appealing not just to dedicated environmentalists but a much more mainstream audience. The project embodies several areas of TRO’s capabilities – melding our expertise in retail, automotive and digital spheres."

Chargemaster is responsible for the running and management of the store for its five-year duration. David Martell, Chargemaster's CEO, said: "Being part of such a high profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going green has to offer."

The EV experience centre forms part of Milton Keynes’ £9m ‘Go Ultra Low’ Cities programme, which encourages the uptake of low emission vehicles.

TRO is currently delivering a BMWi activation, in association with Selfridges, which aims to showcase sustainable mobility. Last year, the agency reported an 11% increase in turnover for the year ending December 2015.

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