Eventia speakers urge industry to embrace the 'changing world' of social networking
Tom Hall, 07 July 2009
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2 comment s on this article.Eventia speakers have urged the event industry to embrace social networking sites such as Twitter in order to present a better brand image and win business.
Mike Fletcher, freelance writer, journalist and editor; Simon Burton, MD of Exposure Communications and Rob Shimmin, MD of Shimmin.biz, talked-up the benefits of social networking to businesses.
Burton said that a business he knew won a £250,000 catering contract through smart searching on Twitter.
"No generation has had to cope with the technological change to business that we have [the boundary between] our social and work lives have become distorted," he commented.
Shimmin warned the audience at the Holiday Inn, Brighton Seafront, that quality is important too, and people should not get too carried away with the free web services.
"I fear we will see more of the edgier comments made by companies censored by PRs," he added.
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Mandy Mahil - 07 July 2009
Well done guys. It still shocks me to see how few of the older bigger companies are still hesitant to use twitter or any form of social networking as a marketing too.
Are they nervous, do they think its a passing trend, or do they need someone to come in show them step by step?
Sarah Bell - 07 July 2009
I think we need to remember that for most marketers social media is still a very new route to market.
Futurist Rohit Talwar, as reported by Tom Hall yesterday, said that social networking and new media is "...just the way things are moving." With this in mind if we make sure information and research about the subject is easy to find and encourage \(not scare or coerce) with comments like those of Simon, Mike and Rob it will all happen in time.
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