Gadget Show forced to add extra day after huge demand for tickets

Jeremy King, 03 February 2010

An unprecedented demand for tickets to the Gadget Show Live, which is now being held at the NEC from 7-11 April, has led its organisers Upper Street Events to add a further day to the schedule.

The show, which only launched last year, scooped an Event Award in its debut year, and had already doubled in size and added another day, has been forced to add the extra day after selling out entirely for 9-11 April, with more than 53,000 tickets being bought.

An increase in days and exhibitors has seen the organisers introduce a number of new features that will include allowing visitors to watch the TV show's presenters perform a live version of the TV programme and attend a range of special theatres and features to gain insight into top gadgets of the past, present and future.

These gadgets will be showcased by more than 180 exhibitors including Panasonic, LG, Sanyo, PC World and Nintendo.

Event director Matt Hodgins said: "We've never heard of a tenancy being extended in this fashion before, it's a real indication of the nation's enthusiasm for the latest technology.

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