Chanel's pop-up perfume museum

Fashion house Chanel opened a pop-up exhibit documenting its No. 5 fragrance in New York City.

Chanel has selected New York's Chelsea as the pop-up destination
Chanel has selected New York's Chelsea as the pop-up destination
No. 5 in a New Light opened to the public in May in Manhattan's Chelsea district. The experience took approximately 10 minutes to walk through.

The event was designed to encourage visitors to "let their senses guide them through the creation, cultivation, composition, abstraction, and revelation during their journey of the space."

The brand's 94 year-old Chanel No. 5 bottle was the focus of the pop-up. The activation featured projection walls that came alive as the sun went down, playing on the fragrance's rose-pink brand.

Inside, guests could learn about the perfume's history and receive a lesson in bottle design. The experience ended in a room full of fragrance, where guests could immersive themselves in the scent.

More: Chanel reveals Christmas activations for London store

Chanel launches pop-up butterfly garden in Selfridges

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs