Chanel designs experiential space for N°5 fragrance

Chanel has joined forces with Heinemann Duty Free and Frankfurt Airport for the launch of its Chanel N°5 L'eau, targeting travel retail customers.

Chanel: appealing to the senses
Chanel: appealing to the senses

The new fragrance is presented in a high profile space at Frankfurt Airport where travellers are invited to follow a 'Chanel path' at Terminal A, experiencing the new scent by walking through an olfactorium, and continuing to a raining room under the terminal's glass dome, where they can immerse themselves in a virtual rain shower. 

The installation will be in place until the 31 October. N°5 L’Eau, created by Chanel’s in-house perfumer Olivier Polge in association with the Fragrance Laboratory, is the fifth interpretation of the iconic N°5 fragrance. 

Elizabeth Arden brand Juicy Couture unveiled its Viva La Juicy Rosé Garden Party pop-up within Singapore's Changi Airport in March this year. 

Read Event's round up of five activations using scent.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this