Centre Exhibitions wins food fair deal

Centre Exhibitions has been awarded the contract to manage biennial bakery and fast food exhibition Food & Bake in 2004 and 2006.

The show is owned by Bakery Exhibitors Limited (BEL) and held at the NEC. It attracts about 300 exhibitors and 18,000 visitors.

BEL chairman John Hastwell said: "We felt that some fresh thinking was needed on the direction of the exhibition and its constituents, such as demonstrations and features."

Centre Exhibitions director Andy Gibb said the organiser and BEL had identified a number of show areas that could be developed. These are "bake-off", where part-baked bread can be sold through outlets as their own fresh bread; "cafe society", which looks at outlets such as Cafe Rouge and Costa Coffee; "pizza and pasta"; and "organics".

"We are also looking at the introduction of seminar theatres to enhance the visitor experience,

said Gibb.

Gibb confirmed that exhibition management was an area that Centre Exhibitions wants to push forward.

"We are happy to take an organiser fee and develop established shows. This is good business for us, for the NEC, and it's good for the shows," said Gibb.

Food and Bake was previously run by Turret-Rai.


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