Centerplate ISG secures Madrid stadium contract

Caterer Centerplate and International Stadia Group (ISG) have been selected for a number of event services at Club Atlético de Madrid's new stadium as part of a 20-year agreement.

Centerplate and ISG celebrate with the Club Atlético de Madrid team
Centerplate and ISG celebrate with the Club Atlético de Madrid team

Working as a joint venture, the two companies will develop and manage all food and hospitality services, premium ticket sales and marketing for the Spanish venue, which is under construction and scheduled to open in 2016.

It is the first contract which Centerplate has secured in the Spanish market. The company is planning to conduct market and fan research to create a mix of hospitality experiences tailored to appeal to a wide variety of fan preferences.

The findings will be used to customise fan hospitality areas inside and outside the stadium, integrated infrastructure and interior design, customer relationship management programmes and menu development.

Miguel Ángel Gil Marín, chief executive for Atlético de Madrid, said: "As we embark on a new era for Atlético Madrid and our supporters, we searched around the world for the best partners for our new stadium, and we can say with confidence that when it comes to hospitality, fan experience, research and stadium design, we are bringing our fans the very best. They deserve nothing less."

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