Celebrity Cruises to deliver Blue Monday experience

Celebrity Cruises is to bring its Lawn Club to Waterloo train station in a bid to help commuters beat any bad feeling on Blue Monday (18 January).

Celebrity Cruises will be bringing its Lawn Club to commuters at London's Waterloo station
Celebrity Cruises will be bringing its Lawn Club to commuters at London's Waterloo station

The pop-up version of its usually seafaring Lawn Club will be located at the station's taxi rank, providing grassy surroundings, with butlers on-hand to assist members of the public with their morning commute. It will also give people an idea of the kind of service they can expect onboard a Celebrity Cruises ship.

Free refreshments will be available on the day, and commuters will also be encouraged to enter a competition to win a VIP chauffeur-driven journey home, complete with a luxury food hamper and wine picked by Celebrity Cruises’ wine expert Oz Clarke.  

Visitors to the Lawn Club will be given a 'passport' with details of how to enter online. Once the 2pm entry deadline has closed three winners will be chosen and offered the chaffeur experience the same evening. 

The campaign has been designed "to give commuters a taste of modern luxury" on what has come to be known as the most depressing day of the year.

Toby Shaw, director of marketing and PR at Celebrity Cruises UK and Ireland, said: "With the weather and general mood a bit downbeat, Celebrity Cruises wants to give commuters something to smile about by bringing a taste of our uplifting holiday experience directly to central London."

In November, Celebrity Cruises placed a series of photo frames in locations across the UK, as part of its ‘a different view’ campaign, with the frames designed to reflect aspects of their cruise experience.

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