The Caterham Cars experience, which can be found in the Adrenaline Zone, will enable visitors to try out the cars in a "controlled yet dynamic environment", with professional instructors taking visitors around the track in the iconic Caterham Sevens.
The 25th anniversary of the world’s biggest motor racing festival takes place from 24-26 July, with a crowd of more than 100,000 expected.
A number of the event’s other commercial partners are also planning to activate their brand at the show.
Simon de Mille, event director at Goose Live Events Worldwide – the agency running the festival - told Event: "JET Fuels have sponsored an area at the event in which they can engage with visitors and gain favourable interaction with the brand, while Maserati is providing the official pace cars in order to associate their brand with each race."
Other brand activity is expected from Porsche, Aston Martin, SsangYong cars and Hattingley Valley English Sparkling Wine.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.