Casumo is aiming to build brand awareness, having only lauched as a brand in the UK in 2015.
PD3 will work with Casumo to raise awareness of the brand, targeting entertainment lovers over 30 years old, through the casino brand’s relationship with AEG. The aim is to help Casumo to stand out by making the brand part of the fan experiences at AEG’s venues. This venture ties in with Casumo's brand goal - the elimination of boredom.
The agency won the four-way pitch through its strategic approach, creative ideas, cultural fit and previous experience activating O2’s title partnership with AEG at The O2.
Greg Tatton-Brown, marketing manager at Casumo, said: "PD3’s approach to work is about partnership, which aligns closely with our focus on collaboration. We share many values with PD3, such as how we view our consumers – we believe that people are unique and nuanced, and also our internal culture – we believe interesting people make interesting work. This alignment, coupled with PD3’s previous experience with AEG, will certainly make for some great work together."
Cat Botibol, creative chief of PD3, said: "Casumo’s purpose-led brand thinking is so disruptive in the casino market, and the kind of challenger thinking that we love working with. Showing our in-depth understanding of the entertainment experience, we approached Casumo’s brief in a way that demonstrated how they could work in partnership with AEG to enhance the experience at the SSE Arena Wembley. As one of many partners of the SSE Arena, standing out is always going to be a challenge but we’re confident that Casumo’s imaginative brand platform will help them stand out from the crowd and entertain fans."
Last year PD3 delivered Save the Children's Forced to Flee event - see the pictures here. Cat Botibol, PD3's founder, also wrote a blog for Event on how brands can navigate the complexities of their customers emotions: Navigating emotions: Sensitive or taboo subjects in brand experiences.
More: In February, it was announced that O2 and AEG had renewed their partnership at The O2 for a further ten years, in a deal that will focus on customer experience.
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