Casper launches 'dreamy' pop-up for sleep-deprived individuals

US mattress start-up Casper has opened a pop-up aimed at helping individuals to reenergise and recharge.

Casper: sleep haven in central London
Casper: sleep haven in central London

Visitors will be able to swing by for a power nap at Casper House, trying out the brand's mattresses, pillows and sheets, which have recently launched into the UK market. 

The pop-up, located in Covent Garden’s Royal Opera House Arcade, opened earlier this month and will be in place until the end of December. Anyone feeling a little weary will be able to take advantage of the Casper House to re-energise. It has cosy private rooms for those looking to escape the busy London grind with snooze sessions available to book online or as a walk-in service. Throughout the autumn and winter, Casper also plans to host free events for the public.

Visitors will also be able to purchase their very own Casper mattress, pillow-in-a-pillow and set of sheets on site at the Casper House. 

Constantin Eis, co-founder and global managing director for Casper, said: "Since our very recent launch in the UK, we want to invite Londoners to be our guests at Casper House, take a break from their busy lives and experience our perfect mattresses, pillows and sheets. Our guests will have the opportunity to finally ‘meet’ the original and inimitable mattress-in-a-box." 

The mysteries and wonders of sleep, the subconscious and the world of dreams are being laid bare at the new citizen M flagship hotel in Tower Hill, with the launch of a micro museum dedicated to sleep, which is open until the end of November. 

Greggs hosted a sleep-based activation on the banks of the Thames in March, in order to promote its new flat white coffee.

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