Cash boost for Creamfields after flood cancellation

Live Nation has invested half a million pounds into site improvements for Creamfields festival, after last year's event was cancelled due to flooding.

Creamfields last year was cancelled on the last day
Creamfields last year was cancelled on the last day

Heavy rain caused the site in Daresbury, Cheshire, to flood in 2012, forcing organisers to call off the event on its final day.

Creamfields has now put £500,000 into improving the site, introducing 2,500m of new field drainage systems and 1,500m of new trackway. A series of new bridges will also be installed across the fields in spots with particularly heavy footfall.

A revised contingency plan has been put in place in case of further extreme weather, including a new tannoy system and information screens on all campsites to ensure messages from the event management team can be communicated directly to campers.

Creamfields was bought by global entertainment company Live Nation in May last year. It said it will draw on experience from the promoter’s other festivals.

The company said in a statement: "Now that Cream is part of Live Nation Music we will be drawing on the extensive knowledge and experience of their festival team who run some of the biggest festivals in the UK including Download, Wireless and Hard Rock Calling as well as major events and concert tours in many temporary locations. They are 100% committed to improving the safety, security and suitability of the Creamfields site."

This year's Creamfields takes place from 23-25 August and the line-up will be revealed tomorrow.

Should festivals do more to protect themselves against bad weather? Comment below and let us know what you think.

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