Carlson takes up giveaways with Lurpak

Carlson Marketing is behind a £3m campaign for dairy brand Lurpak.

The Lurpak Breakfast campaign involves a consumer giveaway at London Tube stations offering commuters a Lurpak Breakfast box with a sample of the butter, a mini jar of Bonne Maman jam and a croissant.

Activity is taking place at Canary Wharf, Liverpool Street, Waterloo, Tower Hill, Chancery Lane, Green Park, Stratford, Victoria, London Bridge, Oxford Circus and Bank from 1-2 June and 8-9 June.

The box also points consumers to visit www.lurpak for a draw.

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