Carlson hired to give away Giotto chocs

Agency Carlson Marketing has commenced an ongoing sampling campaign for confectioner Ferrero Rocher's new brand Giotto in September. This coincides with its above-the-line campaign which markets the chocolate as a necessary accompaniment to coffee.

Carlson's national campaign will see teams handing out more than 500,000 samples around coffee shops, underground stations and high streets.

Carlson Marketing Group has also announced a realignment of its services around the globe, and will be known as Carlson Marketing from now on.

Its three business strands comprise direct marketing Carlson 1to1, sales and marketing services and meetings plus events.

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