Carlsberg to unveil Easter themed activation in London

Carlsberg is set to execute what the brand claims to be its biggest stunt yet, at London's Old Truman Brewery on 23 March.

Carlsberg will return to the Old Truman Brewery on 23 March
Carlsberg will return to the Old Truman Brewery on 23 March

The 'If Carlsberg Did Chocolate Bars' event will take its inspiration from Easter, and feature a bar.

Members of the public are being invited down to the event from 12pm, and it will run until 5pm. Exact details remain under wraps, however in true Carlsberg style, attendees can expect complimentary beer.

The brand made its foray into the experiential world at Old Truman Brewery last year, when it unveiled a beer-dispensing poster.

The upcoming activity also follows on from the brand’s beer-dispensing Christmas tree stunt at the end of last year.

Those unable to attend the event are invited to follow the happenings via Carlsberg’s twitter handle. 

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