Carlsberg to unveil beer bottle Christmas tree on the South Bank

Carlsberg has announced its plans to position a 27-foot tall fir Christmas tree on London's South Bank tomorrow (4 December), to celebrate an award-winning year and wish Brits a 'hoppy' Christmas.

The tree will be complete with candle-lit beer bottles and digital festoon lighting
The tree will be complete with candle-lit beer bottles and digital festoon lighting

The Christmas tree will be fitted with candle-lit beer bottles and digital festoon lighting, meanwhile a large beer hop will sit atop the tree. 

The branded creation will be in place between 12-7pm, with representatives on hand throughout the day to give away complimentary beer and spot prizes to passers-by.

Hand-blown, glass Carlsberg branded ‘beerbles’ will be presented to the first 100 visitors to the tree.   

Those who can’t make it down on the day will be able to tune in to social media for live updates from the tree and information about how to win prizes, including a year’s supply of Carlsberg.

Carlsberg’s experiential approach has seen it take home a number of prestigious gongs this year, for activations including its beer-dispensing poster, which appeared in east London in April. 

Dharmesh Rana, senior brand manager at Carlsberg UK, said: "In spite of a tough commercial trading climate, we’ve seen our consumer health measures move forward significantly this year thanks to our fame-driving newsroom approach, which has delivered some memorable activations throughout 2015.

"We wanted to give something back to our consumers with our final activation of the year, and we’re hoping that they can join us for a beer to celebrate a fantastic 2015 for the brand." 

Carlsberg recently hosted a Movember shave-off event with Ted Baker, to raise awareness of men's health. Check out our brand slam featuring Carlsberg and Heineken here

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