The activation aims to ease the pain of sports fans losing their favourite club’s athletes to another team. The Shirt Amnesty will give consumers the chance to swap the shirt of a recently sold player for a new one, all free of charge.
Those looking to exchange their shirt from the back of the van have been advised to keep an eye on Twitter to find out where the van will be heading to and when. The brand’s automobile will come laden with 'hundreds' of new strips.
Ex-England footballer Jimmy Bullard has been brought on board as the face of the campaign, which originally launched for the summer transfer window last July.
Havas SE Cake is working on the campaign alongside digital agency Shiny Red.Comment below to let us know what you think.
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