The Society of Motor Manufacturers and Traders (SMMT) has dismissed
claims that this year's British International Motor Show will be
The announcement came as the SMMT unveiled its plans for the event,
which takes place at the NEC from 24 October to 3 November 2002.
Fears that the SMMT was washing its hands of the show's organisation in
its centennial year, were raised when four heads of department were made
redundant at the start of the year including head of exhibitions Philip
Jones (Marketing Event, January).
"I can categorically say that complete outsourcing of the motor show
will never happen," said SMMT head of communications Al Clarke. "We will
never go down that road.
We would not create a show that would simply become a cash cow."
According to Clarke about "12 to 15" staff are working on the show
"It is inevitable that some elements of the show will be outsourced," he
added. "There is no way a staff of about 15 could put the whole show
Companies that have so far been appointed to work on the show include
The Marketing Store, which will handle a £1m national campaign to
promote the event, and SMS Group, which will sell exhibition space and
"Its an exciting opportunity to put into action a wide range of
innovative ideas and approaches that will breathe new life into this
major international event," said The Marketing Store director Neil