Car show rejects outsource claim

The Society of Motor Manufacturers and Traders (SMMT) has dismissed

claims that this year's British International Motor Show will be

completely outsourced.

The announcement came as the SMMT unveiled its plans for the event,

which takes place at the NEC from 24 October to 3 November 2002.

Fears that the SMMT was washing its hands of the show's organisation in

its centennial year, were raised when four heads of department were made

redundant at the start of the year including head of exhibitions Philip

Jones (Marketing Event, January).

"I can categorically say that complete outsourcing of the motor show

will never happen," said SMMT head of communications Al Clarke. "We will

never go down that road.

We would not create a show that would simply become a cash cow."

According to Clarke about "12 to 15" staff are working on the show


"It is inevitable that some elements of the show will be outsourced," he

added. "There is no way a staff of about 15 could put the whole show


Companies that have so far been appointed to work on the show include

The Marketing Store, which will handle a £1m national campaign to

promote the event, and SMS Group, which will sell exhibition space and

in-hall sponsorship.

"Its an exciting opportunity to put into action a wide range of

innovative ideas and approaches that will breathe new life into this

major international event," said The Marketing Store director Neil


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