Car firms upbeat after record show

Car manufacturers are claiming The British International Motor Show was one of the best ever with many reporting record pre-orders.

Car manufacturers are claiming The British International Motor Show was one of the best ever with many reporting record pre-orders.

The show, which took place at the NEC from 17-29 October, attracted about 750,000 people by organiser estimates. More than 50 cars debuted.

Ford's stand, which included the new Mondeo, took up an entire hall.

'This is one of the biggest stands we've ever had and we've had thousands of enquiries about the new Mondeo,' Ford assistant stand manager Clive Turner said.

Toyota's stand manager David Nolan reported a record number of leads, which he estimated reached 15,000 and many exhibitors said their stands were busy for the entire fortnight.

'We've had a great reaction to our stand this year and received more than 8,000 genuine enquiries,' Nissan GB brand promotions manager Caroline Earley said. 'The quality of the leads is also far better this year.'

Vauxhall Motors' stand included an interactive area designed by brand communications agency Jack Morton Worldwide. It featured the professor from the company's TV campaign, examining Vauxhall products and initiatives in an interactive laboratory environment.

'The area was extremely popular, particularly three viewing boxes which demonstrated the versatility of Vauxhall's paint technology,' Jack Morton Worldwide director Jeremy Garbett said. 'Our live test conditions exposed the paint to extremes, including everything from blocks of ice to live scorpions.'




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