Capitalize creates Puma Mast Challenge

Capitalize has organised a Puma Mast Challenge to promote the brand's participation in the 2008-2009 Volvo Ocean Race.

Puma challenge
Puma challenge

A replica boat will be set up by Potters Fields next to Tower Bridge from 8 - 10 January giving visitors the opportunity to winch people up the 110ft mast of a real Volvo Open 70 race yacht in teams of two.

Puma ambassadors from the sporting world such as Tottenham Hotspur's David Bentley and London Wasps Paul Sackey will also be onboard the racing yacht.

The race departed from Alicante, Spain in October 2008 and ends in Stockholm in June.

The activity is part of an integrated marketing campaign created by Capitalize for Puma as the challenge will also visit Galway when the race visits the Irish town in May.

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